I’m a passionate strategist with 14 years of international experience creating effective, breakthrough marketing for a wide range of brands and products.

Over that period, I’ve:

  • Developed brand positioning for companies ranging from Fortune 500 companies to early-stage startups

  • Successfully positioned & launched new products in various categories and markets

  • Identified proactive cultural opportunities and turned them into attention-earning brand actions

  • Crafted strategies for top Super Bowl campaigns (rated by the New York Times as the #1 & #2 Super Bowl spots of 2024)

  • Convinced brands and partners to be a force for good

  • Helped create best-in-class products/experiences for millions of people, and

  • Picked up several industry awards along the way.

Passionate about creating work that adds value to people’s lives, drives brand/business growth, and contributes to culture.

Say hello.